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Great article to read for premiere week!


Now that we’ve said our final goodbyes to summer, we’re met with the arrival of September, a month of new beginnings. Students are beginning their college careers or even starting their professional careers. In addition to these milestones, September has a lighter element to balance out the month: the return of all of our favorite TV shows!

Since premiere week is near, it’s the perfect time to think about how TV viewing and engagement has changed with social media. No longer does it matter where you are, a viewing experience can be shared by all. Why is social TV viewing so popular? Social media expert Brian Solis says it’s all about being a part of “a global conversation around the world’s largest water cooler.” Check out some of the social media tools I use to engage in the “global conversation.”

#Hashtag TV
Hashtags have almost become just as…

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