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The Cover Page to Your Brand’s Story

Photo courtesy of Facebook

Since Chapter 12 of “Engage!” focused on companies creating their online identity, I thought Christine Erickson’s article, “20 Facebook Page Cover Photos to Inspire Your Brand,” would be a nice follow-up blog topic. Facebook recently unveiled the new Timeline for brands and companies are wasting no time in implementing new strategies. Now, when a potential consumer goes to a brand’s Facebook, their first impression of the brand is going to be their cover picture, right? Yes, so that means companies now have another opportunity to make a social media impression. Companies have to ask themselves: What do we want to show our page visitors in the first 45 seconds we have their attention? While the timeline cover photo is not the most important thing to a brand’s identity, it can make the difference on whether the viewer is intrigued enough to go further.

These are some of my standouts from the list.

Photo courtesy of Coca-Cola

Photo courtesy of Coldplay

Photo courtesy of Toyota

Photo courtesy of Lexus

Photo courtesy of The New York Times

Photo courtesy of Kate Spade

Photo courtesy of Sports Center

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Pretty cool pictures, right? Tell me your favorite in the comments.

My message to the brands out there: Get creative and make those 45 seconds count!

 

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One thought on “The Cover Page to Your Brand’s Story

  1. Mine of course is the Facebook one. The fact that it tells us that Facebook is more than just America. Facebook is global! What better than to use blue glow in the dark globe to paint that picture! I understand now that as social media evolves, businesses have to cope. Even with the change to Facebook, while it may seem small to some people, the new timeline can very be the catalyst to the top!

    -Orlando

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