After reading Chapters 6 and 7, I saw the shared focus of how social media has made sharing so…easy. A few years ago, the only way you could share a story was through email. Now with Web 2.0, I can instantly share what I’m reading and how I feel about it. I also don’t have to wait until the next day in class to talk about something that happened because that conversation happens on Twitter and Facebook. It’s all very intriguing, especially how businesses can now take advantage of Web 2.0.
Aside from the personal uses of image sharing sites, I thought JetBlue’s Flickr group was a cool idea. Allowing customers and employees to share their experiences through pictures is a great way to build the bridge between the company and its public. As Solis said, “these photos reveal the human side of the corporation.” I think the photo sharing also allows consumers another way to contribute to the conversation and the image of the company. If potential consumers see positive pictures on the site, they’re more likely to associate the airline with positive experiences and vice versa. This relates back to Domino’s having customers send in their pictures and using them for promotions or in one case, to fix any problems.
Chapter 7 focused on the various ways companies make it easier for their consumers to engage with them. Solis said, “We must produce and promote compelling material in the communities where our customers, peers, influencers and prospects are active – using the consumption methods and means that they prefer.” We briefly discussed this topic in class in Tuesday. You have to know who your audience is in order to know which social media tool is going to be most effective. Solis brought up social media dashboards. I’ve noticed more and more websites incorporating the dashboard. It’s a good way to allow consumers to choose how they would like to view the content.
I’ll leave you with a statement that is essential to any business using social media:
Go find your customers and bring them to you or participate where they are currently.
Once you know where your audience is, you can properly cater your messages to fit that network. Every message doesn’t fit every forum.